Continuing their long strides in creating new sporting apparel products, Nike teamed up with Apple Inc. to further their advances in sports technology. Both of the power house companies singed a deal back in 2006 to develop two separate products that work in sync with each other. They both created a sneaker as well a device that is able to inform the runner on their progress while listening to music hands free. Both companies have a history of designing innovative products that are most convenient for consumers, which almost made this deal a "no brainier". Apple and Nike said shifting to the gym was the next natural step. "People enjoy tracking themselves as a way to keep themselves motivated," They thoroughly analyzed the potential market, and we're able to capitalize on the demand since there has been no other types of technology able to preform the task that their product has.
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