Marketing Communications

I believe Nike has a large competitive advantage when it comes to rival companies in the sporting apparel market. From their innovative products to their sales strategies, Nike has surpassed almost all of its competitors as well other large corporations.

Nike does well with creating new exciting products, in which they are able to pull consumers in. whether their product is in "style" or leading future styles the Nike team does a great job in advertising & promoting the product. They almost have the same strategy as Apple. First they announce a product, create a buzz then capitalize once the demand builds up to a certain point. Months before a sneaker is released or certain apparel Nike has already started promoting it through sponsored athletes,then once it hits the market the high intensity and emotional advertisements are shown to reel in any other "non-believers".

The thing that helps mold Nike into a power house of a company is their consistency in creating well made and affordable products. Nike products are probably the most preferred apparel when it comes to athletics. Its products are always stylish and also reliant which has resulted in great success for the brand.