Business Marketing

Nike products do not have much appeal to the "business market", but other aspects of the company do relate. Such as its website and other large companies wanting to partner with the Nike team.

With features like Nike ID on their web page, it makes it hard for a sneaker fanatic to steer away from all the potential styles of sneakers they can create making their site very "sticky". Also with all of Nike's loyal customers, the company is viewed as a cash cow by other investors and company owners. Which makes Nike a very good company to potentially have an alliance with. Although Nike apparel does not have much use in the corporate or industrial market, When they sponsor school athletic programs that is beyond just personal use and a form of business marketing. Over all Phil Knight and the Nike team figured out how to innovate sneakers and turn an sporting apperal comapany into a major business figure in our society.