Ethics & Social Responsibility

With all of the money and addicted customers, Phil Knight still makes it his obligation to always give back. Also making sure that the Nike company always keeps a good name and class.

The Nike team makes sure they are apart of local community's, as well world wide. They hold fund raisers for charities, also build parks and recreational areas for kids. Often when doing a project or charity they will use a athlete they endorse to give Nike a more unified image and hopefully have the community relate to their efforts more.

http://www.nikebiz.com/responsibility/community_programs/features/nola_donation.html

In time of tragedy Phil Knight and the Nike team always want the people to feel like they are there for them. When natural disasters like hurricane Katrina occur Nike contributes in donations for relief, as well by trying to give back some type of hope or joy to the community. Nike usually likes to tend to the younger generation so they can still have some time or "norm" in their childhood or adolescence. Sports is a great way to build relationships and trust, Nike often build gyms or play grounds so kids can still play organized activities and feel a sense of a community still. Nike always want kids to always feel that their dreams can come true, so they will often have a athlete or two to host or sponsor the project. In just New Orleans relief Nike has donated over $7 million total.

Phil Knight always makes sure that the faces of Nike are always someone the people can look up and relate too. He makes sure that Nike's image is never hurt by actions of any member of the Nike team. He likes to keep his motto of making the world a better place through sports intact. But no matter how much something can cost Nike inc. financially, if a star athlete or employee does something that can affect that image they are kicked out of the Nike team until things can get resolved. Meaning contracts and be ended and walking papers can be given. Nike has had a long line of let go star athletes because of a public issue that occurred in their time of being apart of Nike. No one person is bigger than the company or more important, if you hurt the Nike image you will be released because they do not want the public to feel that the company condones a certain type of behavior or attitude.