Strategic Planning

Phil Knight always had a vision for Nike that would make them different from any sneaker company before or after. He wanted to separate Nike from competitors by creating cheap but affective foot ware that would help a athlete preform to a higher level of play. Treating athletic wear like science, the Nike team of designers come up with ideas and "technology" that would better athletes performance on the feild or what would benefit the customer.

As you can see, this is just one of the ideas the Nike team has come up with as of recently. This sneaker is designed for LeBron James. (NBA superstar. MIA Heat) What Nike does well is testing and observing the way people play or run, and from there they start to design shoes that would benefit the person most. They base their future products on the needs of the athletes instead of just focusing on designes. Thoroughly thinking about the future and athletes performance Nike always has been able to stay ahead by keeping the most current sport technology in there shoes and even in their sport apparel.

Nike also has some of the best advertisement and commercials. They do a very good job of relating to the consumers and giving some sort of inspiration to put on their merchandise and go particiapte in competitive activities. The "Swoosh" lable or Nike check is known on probably every continent in the planet. With catchy slogans like "Just Do It" and keeping the best athletes of the time to promote their shoes, Nike has surpassed any other athletic brand past or present. With their net worth in the billions and constantly advancing their products, its hard to see a end to this athletic empire.