Mission Statement:
"To bring inspiration and innovation to every athlete in the world. If you have a body your a athlete."
Nike History:
1971: Over seas Nike brand and "swoosh" are introduced.
1972: Nike entered the canadian market & promoted in the olympics.
1978: Blue Ribbon Sports, now becomes Nike Inc.
1980: Nike stocks go public.
1985: Nike signs basketball superstar Micheal Jordan to promote "Nike Air"
1988: Designer "Cole Haan" introduces "just do it" slogan.
1990: First out-let opens in Portland, Oregon.
From this point on Nike continued to grow and expand. Signing other major athletes to promote their shoe and always staying current in sport technology; there revenue reached the billions just one year after the first store opening. Nike has became the most popular sneaker brand in the world by also expanding there love for athletic wear into Accesories and cloths. They are constantly a head of the curve and that has always benefited them and kept the Nike brand in "style".
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