The Marketing Environment.

Nike always makes sure that anything they produce is appealing to any "athlete." using science instead of looks Nike has almost made it impossible for any other company to keep up with there progress. Nike likes to target anyone who gains some inspiration from participating in sporting activities. Using the most current superstars and high energy commercials the Nike brand has almost every teen and adult locked in on their products. Also Nike has taken their business and spread it to more of a variety by adding electronics to better help athletes. Partnering with Apple to create software that is able to asses your performance, it's almost a no brain er that Nike is the best choice of equipment for athletic purposes.

Phil knight also has found another way to make his old sneakers a gold mine once again. Targeting the younger generation that want the "old school/retro" style sneakers. the Nike team have released older Jordan classics and other Nike classics since the demand has always been so high but the supply so little. The exclusivity of these sneakers have always been very important but the possible profits were way more important obviously. The day sneakers like the"Jordan's" or Nike "FoamPosites" drop there are lines of people in front of sneaker stores from ages 14-25. Some hoping to add to the collection and others just trying to grab childhood favorites again. Nike different from any other company has almost mad a connection with its consumers, basically growing with them. People are able to see the growth in the sneakers and company, which has almost made Nike a social norm.