Motivational, intense, high energy and creative are basically a few words to sum up Nike's advertisements as well commercials. Known for their close and personal commericals with superstar athletes, you can say most people know a Nike advertisement when they see one. I believe its only right, on just advertisements alone Nike spends 2.5 billion annually. And spends another 33 million annually on just keeping Tiger Woods and LeBron James as a face of their company. The list can go on with Nike advertising expenses, but in the end its all worth it. 
The slogan "Just Do It" simply just works, If you take a poll of most
known corporate slogans I would not be surprised if Nike's is most known. Developed in the late 80's, this phrase has catapulted Nike past competitors. Giving consumers as well athletes the attitude to just go out and get the task done. Incorporating this into all of their products the slogan just caught on and blew up probably beyond proportions even expected, but all due to a great marketing team.
Nike commercials and ads are almost beyond the product, they literally give inspiration to go hard and do your best in what ever it is. Their strongest advertising strategy is probably the commericals. Whether it is for a sporting event, athlete, or a product its hard to look away from the TV when a Nike ad is on. Every time one comes on you feel the emotions I stated at first, and immediately want to go out and participate in activity's. Which is why Nike is such a great marketing company, they go past just selling their products. Nike sells the brand as almost a life style instead of a sporting apparel company.
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