"Free shipping FOR MEMBERS on orders $100+." It states on the Nike web site Directly under their new advertisement for the "Nike pro hyperwarm thermal", and just below that a link to all their latest products as well a link to everything recently put on sale. To a blind eye one would think that was just coincidence but in reality its just another sales technique Nike has. Encouraging and informing consumers about deals and discounts benefits Nike's sales. It gives costumers the feeling that they are saving, there for they should keep buying because essentially their the one benefiting the most. Besides just online sales and sales in general, Nike does a great job in promoting products. Aside from their advertisement, before purchasing a product you will know everything about it. They will usually have an athlete wear the product first so their market can become familiar with it and hopefully feel the urge to go out and buy it. Their are also websites other than Nike.com, such as 23isback.com that inform any "sneaker head" about the latest Nike sneaker that is going to be release in the future. Components like these are what make Nike such a successful brand.
Monday, October 24, 2011
Sales Promotion & Personal Selling
"Free shipping FOR MEMBERS on orders $100+." It states on the Nike web site Directly under their new advertisement for the "Nike pro hyperwarm thermal", and just below that a link to all their latest products as well a link to everything recently put on sale. To a blind eye one would think that was just coincidence but in reality its just another sales technique Nike has. Encouraging and informing consumers about deals and discounts benefits Nike's sales. It gives costumers the feeling that they are saving, there for they should keep buying because essentially their the one benefiting the most. Besides just online sales and sales in general, Nike does a great job in promoting products. Aside from their advertisement, before purchasing a product you will know everything about it. They will usually have an athlete wear the product first so their market can become familiar with it and hopefully feel the urge to go out and buy it. Their are also websites other than Nike.com, such as 23isback.com that inform any "sneaker head" about the latest Nike sneaker that is going to be release in the future. Components like these are what make Nike such a successful brand.
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