Nike The Goddess Inc. (Retailing)

As we know Nike inc is a huge international company. The Nike headquarters is located in Organ but you can find the Nike brand in 160 countries. Nike also employs 30,ooo people world wide. With out even knowing the company name you could recognize the traditional "swoosh" sign. Its popularity has lead it to become the highest selling supplier of athletic shoes and apparel. Nike also has other subsidiary companies such as Cole Haan, Hurly, and Converse Inc.

Nike can almost sell its self everyone wants or has a pair of their sneakers. But if their

products never caught your attention before they had to when Nike town in New York City opened

up. The massive five floor store located just off 5th avenue is a "sneaker heads" drea

m. With its huge front doors and lobby it feels like you have entered sneaker heaven. Each floor with specific products and the top floor with an exclusive sneakers collection it will make any person want to spend. Every section has inspirational quotes with superstar athletes images blown up behind them, making costumers fe

el like they are shopping in the "best of the best." The fresh cotton and sneakers fragrance makes it just that more delightful when admiring all of the innovative merchandise in sport technology they have on display. But one of the main jaw droppers the store features, is their sneaker delivery process. To coincide with the company's athletic technology the store is pretty advanced its self. The sneaker inventory is logged into a computer system. Then when a customer needs a certain shoe the employee can type it into the system and it will be delivered from the stock room through clear tube passages up to the floor it was requested from. Just another way how Nike sets them selves apart from competitor companies. There are special events also held at Nike Town when new lines are being introduced or a certain sneaker is being realised. Nike Town's uniqueness has been heard about all over the world which has made it a very touristy store as well. Nike town almost feels like the Mecca of athletic wear just how Nike sort of is, almost all of Nike's values are shown in this store. Basically making anyone who has a body feel like an athlete. Which is the reason why I feel the company has great success because they are always able to relate to the consumers and provide something people always want.