"LeBrons" Concept (Product Concept)

Developing high quality and innovative products has helped Nike gain brand equity, with allot more brand loyalty from their customers. Most consumers have high expectations of Nike apparel or already know what is their buying when purchasing a Nike product. Each of these attributes have lead to high sales of Nike products, and great success in their foot wear lines.

NOW ENTER KING JAMES....

All Star athlete LeBron James sneaker has dropped this month. It is the 9th edition of his sneaker collection.

Sneaker Design:

• 3 panels of "fly wire" technology. For comfort and support but also makes the sneaker lighter.
• New upper design for more flexibility but also applies support at the Ankle. ("stability wing")
• Strap that connects at top, across ankle and attaches both sides of fly wire.
• New LeBron logo on back.
• Air max 180 bubble(air bags) on heel of sneaker.
• Lightest LeBron sneaker yet

Nike Video on LeBrons NEW sneaker:

http://www.youtube.com/watch?v=0nzZSYhFRfk&list=PL2FE3086EC67F41C1&index=1&feature=plpp_video